Yemaya Design is a concept store dedicated to African design, with a selection of objects and creations in the world of decoration and lifestyle.
The logo, plus the iconography and colors that make up the identity of the company are inspired by the goddess of all the waters of the world, coming from the Orixas cult of African origin: Yemaya. 
Thanks to the briefing of its founder, I created a graphic bible, which would  help the brand an homogeneous appearance in their digital platforms, packaging, accessories and collections.